"The Ligna is headed for success. Compared to the same time in 2014, the space allocation is already significantly higher. Together with the VDMA [note: the German Mechanical Engineering Industry Association] and the exhibitors we developed a layout for the exhibition space that takes the changes in the technological applications of the industry and trade into account. Our concept has already proven successful“, Christian Pfeiffer, director in charge of LIGNA at Deutsche Messe, is delighted.
The new positioning concept brings the areas closer together according to their topic. This way, the layout of the fair has a clearer structure and subsequently, attendees can organize their fair visit more efficiently and small enterprises will be benefitting from complementing the program of the major exhibitors.