Wood can only truly become a global building material if it is safe and reproducible. As Rothoblaas’s Peter Lang puts it: “Sustainability slogans are not enough. We need rigorous testing, uniform regulations, technical training, and construction systems that prove their worth not only on paper but also after years of use.” The European market has already demonstrated that resilient and efficient wooden buildings designed according to circular principles are possible. Today, the real challenge lies in implementing these standards everywhere and transforming timber construction from a niche segment into global practice.